In recent years, sports teams have partnered with online gambling sites at an increasing rate. The days of many sports organizations refusing to work with sportsbooks because to social pressure or moral objections are long gone.
Sports teams are establishing profitable partnerships with sports betting organizations as a result of the legalization and regulation of online sports betting in numerous US states. Consequently, this helps both sides break new ground and penetrate new markets, which boosts Lotus365 download their brand recognition, fan and customer base, and conversion rates. This is unquestionably one of the main causes of sports fans’ immense popularity with online betting.
Noting that the majority of these alliances are cross-promotional is important. The top sports teams who collaborate with internet gaming companies will be the main topic of this article. We shall cover each league-by-league as there are numerous collaborations.
Football League of the United States
Arguably the largest sports league in the United States, the NFL has a close relationship with bookmakers. Caesars, DraftKings, and FanDuel, three of the biggest gaming companies, and the National Football League inked a deal that made these companies the league’s official sports betting partners.
Additionally, it allowed Fox Bet, WynnBet, PointsBet, and BetMGM to advertise throughout the games. In addition, the NFL and Caesars Entertainment signed a three-year contract in 2019 that is estimated to be worth $30 million per year. As a result, the league officially partnered with the massive betting company.
League of National Hockey
Only a few months after MGM announced its relationship with the NBA, the National Hockey League entered into its first agreement with the gaming sector in 2018. The league then formed partnerships with other major players in the market, including William Hill, FanDuel, and PointsBet.
The arrangement is noteworthy since it will last for a few years and MGM is designated as the official betting partner of the industry for a non-exclusive period of time.
It’s crucial to clarify that the NHL plans to collaborate with a number of other organizations; none of its deals with these businesses are exclusive. The majority of individual teams have partnered with betting platforms, in addition to the league body’s numerous partnerships with them.