Today, businesses need to have a strong online presence, which is impossible to achieve without a well-designed website. In an industry where the metrics for a good website changes frequently, there are simply too many advices we tend to exchange tapaksuci with clients and peers. However, not every piece of advice is worth giving a shot. In fact, a lot of advice can be misleading, at best—and, disastrous, at worst. We have compiled a list of 10 common advice that make a recipe for disaster and you make mistakes in your online business.
01. Ask a friend to do it for you
Well, this isn’t really a bad advice as long as the friend in question is technically skilled and has an artistic eye. But, most people consider roping in a friend for one big reason—it’s going to be cheap and, perhaps, even free! Unfortunately, the reality is, there’s no such thing as a “free lunch” when it comes to getting a good website that really showcases what you do, fetches more leads, and converts them into paying customers. This is why, if you’re serious about your business’ online visibility, you
- should consult a reputed web design company who can guide you in the right direction.
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02. Small business don’t need a website
- In today’s digital age, there’s only one thing worse than having a poorly-designed website, and that is having no website at all. Modern consumers are spending more time online looking for products/services they need. You can only imagine the disservice you’d be doing to your business by not being you’re your customers are.
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03. Create your website for your taste
- That’s a valid point as long as you are trying to please yourself. A big mistake many business owners make is getting done what they think is appealing enough, quite overlooking the fact that the website needs to attract, engage, and interact with their target audience or potential customers, not themselves.
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04. Great design makes great website
Great design is an integral factor, but not the be all and end all of a good website. Having an aesthetically pleasing website with the latest design elements is a good thing. But, if it’s not built around your business objective and without keeping user experience (UX) in mind, even the best design won’t be financially rewarding.
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05. Cookie cutter websites work just fine
As a matter of fact, they don’t. But what exactly are cookie cutter websites and how to know if you have one? That’s fairly simple. If you can’t tell the difference between your website and a dozen of other websites except the different logos and text, you have what is called a cookie-cutter website. Why it doesn’t work? Because if your website fails to reflect the personality of your business and products, it won’t be noticed. While a generic website might be okay if you’re a small business on a shoestring budget, you should upgrade to a more personalized website as soon as you can.